Ones Business Advice can deliver training directly to employees within organisations or a training provider can commission us to facilitate training for their customers.

Tailored Training

A tailored CRM training programme can be developed for your organisation. Tailoring the training can be developed according to the needs of the audience; the current gaps in the systems and processes and may be directed by senior management. Any training delivered will be based on one of, a selection of or all of the Six Strategic Steps identified in Ones Strategic CRM Toolkit™ developed by Ones Business Advice.

Generic In-House Training
Training can be part of a company away-day

The generic training session delves into the Six Strategic Steps that help to build stronger and longer customer relationships. It will provide a high degree of interaction for an increased understanding of CRM from a strategic perspective. The opportunity for participants to recognise how to increase client loyalty and thereby maximise profitability will be at the heart of this course.

A Typical Programme (This is a full day training programme or it can be a 6 week training course for maximum benefit. It can also be shortened and/or tailored depending on the participants needs. If delivered in-house the training is for a minimum of 10 participants)

Part One	Managing Customer Relationships
Part Two	Introducing the Strategic CRM Framework  – Six Strategic Steps
Part Three	Step 1: Strategy - The strategic customer relationship
Part Four	Step 2: Value - Customer value enhancement
Part Five	Step 3: Information - Proactively using customer information
Part Six	Step 4: Technology - Strategic use for CRM systems
Part Seven	Step 5: Monitoring - Increasing performance standards in customer care
Part Eight	Step 6: Touch-Points - Delivering a highly professional customer experience
Part Nine	CRM in Action (Reviewing and Analysing a Case Study)

By the end of the session participants will be able to:

• Strategically identify the most profitable customers
• Develop value propositions
• Identify how to monitor customer relationships
• Use internal and external intelligence for developing stronger relationships with your customers
• Identify the data/information requirements
• Develop a streamlined, highly professional experience from each of the organisation's touch-points

Contact Us to find out more about the cost of devising a CRM training programme and/or for facilitating training sessions.